How to Think Like a Creative Director
At the beginning of this year. I had asked ChatGPT, “How will AI replace designers?” The answer was not straightforward, and it went in the[…]
The 3 Levels of Creativity: Execution → Strategy → Leadership
Most creatives are stuck on Level 1 — and don’t even know it. Five years ago, I found myself stuck. I was doing “everything right”,[…]
Why Talent Is Overrated (And Systems Win)
Talent is the most overrated asset in the creative industry. We all know someone extremely talented – but inconsistent, underpaid, and invisible. Talent is something[…]
The Difference Between a Creative and a Creative Leader
Most creatives don’t have a skill problem. They have an identity problem. Across Namibia — and much of Africa — we’ve produced incredibly talented designers,[…]
Most creatives will never become leaders (here’s how to change it)
In today’s world, adapting has never been so paramount. You cannot survive and flourish if you do not learn the rules of the game and[…]
Hello world!
Welcome to Bennardo Santos’ blog where I will be sharing inspirational, encourage and practical advice for life, business and personal development. I’m a brand architect,[…]