Did not have time to upload the end of year review. Seeing that today is the last day of 2017. I will leave this here and update it at a later stage.
Digiafro is the umbrella body under which digiafropreneur and digifreelancer lay.
Digiafropreneur is an online school which provides courses to attempt to solve problems that millennials are experiencing
(outlined in the problem section); under the theme Zeitgeist. Zeitgeist is a German word, which is defined as the defining spirit or mood of a particular period of history, as portrayed by the ideas and beliefs of the time.
In this project I will be focusing on the Zeitgeist of era ranging from 2010 to 2020, and the opportunities and challenges available to millennials to make extra money while providing meaningful services to their counterparts.
This week I managed to complete the themes, from which I will be working until the final. On top of that I have also managed to come up with the different colour swatches, however I can’t decide on which one.
Please comment on your favourite and why. It’s for an online school.
For the past few weeks I have been working on the new brand for Bennardo Santos, and this is what I came up with.
Bennardo Santos logo has not been designed to replace the PriDegree Logo or brand – that would be impossible since the PriDegree Logo was designed as an extension of Bennardo Santos’ function of graphic design – but rather to reveal the designer behind PriDegree Designs. The Bennardo Santos logo was designed, as a personal identity of Bennardo Santos drawing from his African heritage and for those who want to get to know Bennardo Santos regardless whether they were interested in graphic design, comics, fashion, fine arts, entrepreneurship or education. Bennardo Santos is thus a personal brand and not a business brand.
For many years, I have been using trademarks as a way to organize the different functions which I do, namely: comics, fashion, arts, animation, teaching and business, to name a few. I have been doing this since 2003, however, a few years back in a design forum a designer asked me why I was I “so faceless”. At the time, I did not give much value to it, as was still building my brand, and for me it was important that potential clients identify the PriDegree logo. Now, that I have built my brand, I believe it is time to reveal the person behind the designers.
ONDEYA NE is directly translated as “I have come now” in my mother tongue – Oshiwambo. ONDEYA NE under the sub theme “the face behind it all” aims to reveal my face as a graphic designer. You might be wondering how and why? Well, for years I have been using trademarks since I was formally introduced to them in 2010. They became the face of BKDS, when I created and founded PriDegree it drew heavily from the BKDS concepts, including the use of trademarks. For the past five years, only the PriDegree Logo was used. One could bearly ever find my face as on all social media platforms and profiles only the PriDegree Logo could be seen.
The whole theme will portray the power of four, as it is PriDegree major sectoriums which are now known as the Four Kingdoms of PriDegree: Web Design, Animation, Corporate Identity and Illustrations
Some of the challenges I have encountered was find a universal form to represent the emperor of so many trademarks and functions.