{"version":"1.0","provider_name":"From the Desk of Bennardo Santos","provider_url":"https:\/\/bennardosantos.com\/blog","author_name":"Bennardo Santos","author_url":"https:\/\/bennardosantos.com\/blog\/author\/bennardo\/","title":"How to Think Like a Creative Director - From the Desk of Bennardo Santos","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"syhPTLYi2K\"><a href=\"https:\/\/bennardosantos.com\/blog\/2026\/06\/15\/how-to-think-like-a-creative-director\/\">How to Think Like a Creative Director<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/bennardosantos.com\/blog\/2026\/06\/15\/how-to-think-like-a-creative-director\/embed\/#?secret=syhPTLYi2K\" width=\"600\" height=\"338\" title=\"&#8220;How to Think Like a Creative Director&#8221; &#8212; From the Desk of Bennardo Santos\" data-secret=\"syhPTLYi2K\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/bennardosantos.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/bennardosantos.com\/blog\/wp-content\/uploads\/2026\/09\/NamScoep_Display-01-1024x724.png","thumbnail_width":1024,"thumbnail_height":724,"description":"At the beginning of this year. I had asked ChatGPT, &#8220;How will AI replace designers?&#8221; The answer was not straightforward, and it went in the lines of AI will not replace designers, it will only be able to replace tasks which are repetitive. However, creative thinking will not be replaced. So I asked, &#8220;What should [&hellip;]"}