{"id":52,"date":"2026-06-08T09:15:00","date_gmt":"2026-06-08T09:15:00","guid":{"rendered":"https:\/\/bennardosantos.com\/blog\/?p=52"},"modified":"2026-09-01T09:23:53","modified_gmt":"2026-09-01T09:23:53","slug":"the-3-levels-of-creativity-execution-%e2%86%92-strategy-%e2%86%92-leadership","status":"publish","type":"post","link":"https:\/\/bennardosantos.com\/blog\/2026\/06\/08\/the-3-levels-of-creativity-execution-%e2%86%92-strategy-%e2%86%92-leadership\/","title":{"rendered":"The 3 Levels of Creativity: Execution \u2192 Strategy \u2192 Leadership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most creatives are stuck on Level 1 \u2014 and don\u2019t even know it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Five years ago, I found myself stuck. I was doing \u201ceverything right\u201d, performing all the tasks on my job description. Yet, I saw my career at a standstill. That is when I decided to seek mentorship and learnt that I should take control of my career growth. I should look at what I am doing well, and what specific skills and qualifications I need to set me apart. I noticed that I needed an MBA and enrolled in a programme. Three years later, I found that I needed a course in design leadership, so I added that to my goals as well. I grew from execution; came up with a strategy on how to achieve my goals and what goals I should achieve; and now I\u2019m at the level of leadership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many creative industries \u2014 especially in emerging markets like Namibia \u2014 people are not even rewarded for doing more work, and therefore, it is necessary to start thinking better in order to move up in your career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to understand that creativity has levels. If you don\u2019t know them, you can\u2019t grow. Today, we will look at three:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 1: Execution<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You create what you\u2019re told<\/li>\n\n\n\n<li>Focus: tools, skills, delivery<\/li>\n\n\n\n<li>Value: low to moderate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 2: Strategy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You understand why the work exists<\/li>\n\n\n\n<li>Focus: audience, messaging, positioning<\/li>\n\n\n\n<li>Value: high<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level 3: Leadership<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You define direction and make decisions<\/li>\n\n\n\n<li>Focus: outcomes, systems, scale<\/li>\n\n\n\n<li>Value: exponential<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Trap: <\/strong>Most creatives try to earn more at Level 1 and that is not possible. Focus on moving to Level 2 and 3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you can do:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audit yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you just delivering\u2026 or thinking?<\/li>\n\n\n\n<li>Are you executing\u2026 or directing?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add <strong>strategy thinking<\/strong> to every project<\/li>\n\n\n\n<li>Ask business questions<\/li>\n\n\n\n<li>Offer direction, not just design<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now you know where you stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next week, we go deeper:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to think like a Creative Director.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI help creatives think like leaders and build systems that turn creativity into economic power.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your income doesn\u2019t grow with effort. It grows with elevation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most creatives are stuck on Level 1 \u2014 and don\u2019t even know it. Five years ago, I found myself stuck. I was doing \u201ceverything right\u201d, performing all the tasks on my job description. Yet, I saw my career at a standstill. That is when I decided to seek mentorship and learnt that I should take [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":53,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[17,18],"tags":[19,21,29,28,23,31],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-leadership","category-design-series","tag-bennardo-santos","tag-bennardosantos","tag-creative-capital","tag-design-economy","tag-namibian-graphic-design","tag-pridegree"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 3 Levels of Creativity: Execution \u2192 Strategy \u2192 Leadership - From the Desk of Bennardo Santos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bennardosantos.com\/blog\/2026\/06\/08\/the-3-levels-of-creativity-execution-\u2192-strategy-\u2192-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 Levels of Creativity: Execution \u2192 Strategy \u2192 Leadership - From the Desk of Bennardo Santos\" \/>\n<meta property=\"og:description\" content=\"Most creatives are stuck on Level 1 \u2014 and don\u2019t even know it. 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You cannot survive and flourish if you do not learn the rules of the game and break them accordingly \u2013 without getting jailed, restricted and frowned upon. It takes unexplainable skill. In all walks of life, mentality is often the determinant\u2026","rel":"","context":"In \"bennardo santos\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bennardosantos.com\/blog\/wp-content\/uploads\/2026\/09\/Bennardo-Santos-Corporate-Identity-1-scaled.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":48,"url":"https:\/\/bennardosantos.com\/blog\/2026\/06\/01\/why-talent-is-overrated-and-systems-win\/","url_meta":{"origin":52,"position":1},"title":"Why Talent Is Overrated (And Systems Win)","date":"June 1, 2026","format":false,"excerpt":"Talent is the most overrated asset in the creative industry. We all know someone extremely talented - but inconsistent, underpaid, and invisible. Talent is something you have; however, in an environment that does not support you, you will not flourish. Therefore, you need to find a way to create an\u2026","rel":"","context":"In &quot;Creative Leadership&quot;","img":{"alt_text":"Meita Menu","src":"https:\/\/i0.wp.com\/bennardosantos.com\/blog\/wp-content\/uploads\/2026\/09\/Meita-1-scaled.png?fit=1200%2C840&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":55,"url":"https:\/\/bennardosantos.com\/blog\/2026\/06\/15\/how-to-think-like-a-creative-director\/","url_meta":{"origin":52,"position":2},"title":"How to Think Like a Creative Director","date":"June 15, 2026","format":false,"excerpt":"At the beginning of this year. I had asked ChatGPT, \"How will AI replace designers?\" The answer was not straightforward, and it went in the lines of AI will not replace designers, it will only be able to replace tasks which are repetitive. However, creative thinking will not be replaced.\u2026","rel":"","context":"In &quot;Creative Leadership&quot;","img":{"alt_text":"namscoep laptop","src":"https:\/\/i0.wp.com\/bennardosantos.com\/blog\/wp-content\/uploads\/2026\/09\/NamScoep_Display-01-scaled.png?fit=1200%2C848&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":44,"url":"https:\/\/bennardosantos.com\/blog\/2026\/05\/25\/the-difference-between-a-creative-and-a-creative-leader\/","url_meta":{"origin":52,"position":3},"title":"The Difference Between a Creative and a Creative\u00a0Leader","date":"May 25, 2026","format":false,"excerpt":"Most creatives don\u2019t have a skill problem. They have an identity problem. Across Namibia \u2014 and much of Africa \u2014 we\u2019ve produced incredibly talented designers, writers, videographers, and artists. But very few of them lead. Why? Because the system rewards execution, not ownership. Clients say: \u201cDesign this.\u201d \u201cEdit that.\u201d \u201cMake\u2026","rel":"","context":"In &quot;Creative Leadership&quot;","img":{"alt_text":"namscoep brand identity","src":"https:\/\/i0.wp.com\/bennardosantos.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2024-11-08-at-16.42.33.png?fit=1200%2C816&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1,"url":"https:\/\/bennardosantos.com\/blog\/2023\/05\/04\/hello-world\/","url_meta":{"origin":52,"position":4},"title":"Hello world!","date":"May 4, 2023","format":false,"excerpt":"Welcome to Bennardo Santos' blog where I will be sharing inspirational, encourage and practical advice for life, business and personal development. I'm a brand architect, creative director, entrepreneur, and business strategist passionate about helping creatives move beyond freelancing into sustainable business ownership. Through my work in branding, corporate communication, and\u2026","rel":"","context":"In &quot;Bennardo Santos&quot;","img":{"alt_text":"bennardosantos","src":"https:\/\/i0.wp.com\/bennardosantos.com\/blog\/wp-content\/uploads\/2023\/05\/bennardosantos.png?fit=1200%2C711&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":1,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions\/54"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/media\/53"}],"wp:attachment":[{"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bennardosantos.com\/blog\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}