How to Think Like a Creative Director
At the beginning of this year. I had asked ChatGPT, “How will AI replace designers?” The answer was not straightforward, and it went in the[…]
The 3 Levels of Creativity: Execution → Strategy → Leadership
Most creatives are stuck on Level 1 — and don’t even know it. Five years ago, I found myself stuck. I was doing “everything right”,[…]
Why Talent Is Overrated (And Systems Win)
Talent is the most overrated asset in the creative industry. We all know someone extremely talented – but inconsistent, underpaid, and invisible. Talent is something[…]
The Difference Between a Creative and a Creative Leader
Most creatives don’t have a skill problem. They have an identity problem. Across Namibia — and much of Africa — we’ve produced incredibly talented designers,[…]