The Bennardo Santos Corporate Identity is elegant and bold, and draws inspirations from the diamonds of Namibia, and its gold and wealth. The font is BKDS Ancient, which was first designed in 2004 and other version was digitised in 2014. Bennardo Santos logo has not been designed to replace the PriDegree Logo or brand - that would be impossible since the PriDegree Logo was designed as an extension of Bennardo Santos’ function of graphic design - but rather to reveal the designer behind PriDegree Designs. The Bennardo Santos logo was designed, as a personal identity of Bennardo Santos drawing from his African heritage and for those who want to get to know Bennardo Santos regardless whether they were interested in graphic design, comics, fashion, fine arts, entrepreneurship or education. Bennardo Santos is thus a personal brand and not a business brand.